Key Points for Successful Digital Transformation

What is Digital Transformation?

Digital transformation is the integration of digital technology into all areas of a business, resulting in fundamental changes in how a business operates and the value they deliver to their customers.

Digital transformation offers organizations an opportunity to understand the modern-day buyer, engage with them, and deliver on their expectations of a multi-channel customer experience.

Here are 3 important ways to help your business to get started with digital transformation.

• An agile, flexible IT environment

• Personalised customer experiences

• A seamless multi-channel experience

Digital transformation is a subject in which more and more companies are interested. This is hardly surprising since it impacts every facet of business enterprise, and most importantly, customer relationship management.

Below are 4 important key-points for the success-full Digital transformation.

1. Should have Digital Strategic plan (Focus, Plan & Design)
2. Mobility, and top priority of investment
3. Customer preference and perception (Prioritise Business and Customer Use Cases)
4. Remove organisational barriers (Engage the Organisation)

The following are some areas where you can leverage the right digital technologies and capabilities to drive dual digital transformation

• Customer Experience: A complete 360-view and understanding of your customers. This will help provide personalized, guided engagement and frictionless experiences for your customers across all touchpoints and channels.
  
• Open Innovation: An open collaboration eco-system and network for your employees, customers, and partners to drive innovation. This will help bring new products and services to the market quickly and drive new growth.
  
• Connected Products and Services: Augment traditional products and services with digital content and AI- and bots-infused offerings. This will help provide great personalized and engaging experiences for your customers and partners.
  
• Business Insights and Performance Management: A robust analytics platform to get a better diagnosis of the business and drive business insights – what happened, where it happened, and why it happened. This will help to monetize existing assets, reinvent existing business models and drive operational efficiencies.
  
• Predictive Business Insights and Prescriptive Recommendations: A robust AI-driven analytics platform understands what will happen to the business, what decisions need to be made, and what the prescriptive recommendations and actions are. This helps to focus on key areas, create new products, services, and business models quickly, and drive growth.
  
• Process Digitization, Integration, Automation & Excellence: Revamp current business models and processes with better automation and integration across the ecosystem. This will help drive more operational efficiencies, productivity, and better data for business insights. This will also free resources to focus more time on strategic programs, innovation and creativity and create new growth products & services for tomorrow.
  
• Employee Enablement: A robust collaboration and networking platform for employees to connect, share, collaborate, and learn from any location, device, and time. This will help create global synergies and respond to local market needs quickly.
  

Salesforce.com—a layer of agility on a strong SAP core

Salesforce.com has addressed the torrent of structured and unstructured customer data by taking it out of on-site CRMs and placing it in a secured cloud environment.

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